India

India planning to revive its tourism sector after the pandemic

יוזמות חדשות של הממשלה יפתחו הזדמנויות חדשות לתעשיית התיירות

Pushkar_Rajasthan
Pushkar, Rajasthan (image source: wikimedia commons)

After being severely affected by the pandemic, the tourism industry has the potential to create the most number of jobs.

However, domestic tourism has started with health and safety rules in place. The time for recovery in tourism is on the horizon. Tourism officials currently are focusing on domestic tourism to help build awareness among the citizens of India. The Prime Minister of India emphasized on making India the best tourism destination for the world and encouraging people to travel within India to create awareness about cultural diversity.

The tourism and hospitality industry has to potential to generate large revenue for the country. India now ranks 40th out of 136 countries for tourism competitiveness. This ranking is given by the World Travel and Tourism Council (WTTC).

Regular tourism promotions will be necessary in order to restart this sector. Ministry of Tourism has been doing campaigns for promoting Indian heritage and creating awareness for entrepreneurs to work in this sector. Incredible India 2.0 gave a systematic plan to focus on domestic tourism to generate enough revenue to create further opportunities for international tourism.

The promotional campaigns will focus on promoting the diversity of India which includes 38 Unesco World Heritage sites, Himalayan ranges, beaches, and other natural landscapes. India is also home to rare wildlife including 70% of the world’s tiger population.

Before the pandemic, the transportation infrastructure was still in progress. The UDAN scheme by the Indian Government is not ready with 100 trains focused on connecting the most important tourist destinations. Under this scheme, many unused airport-related assets will be revamped and will be dedicated to being used for tourism activities. Highways, ports, and road projects are also currently being completed under the initiatives called Bharatmala and Sagarmala.

Another government plan for Andaman & Nicobar Islands and Lakshwadeep Islands is also dedicated to tourism needs. This project is called ‘The Holistic Island Development plan’ which would general many jobs for the island dwellers and open up tourism opportunities.

The positive effect of these projects and many government initiatives will create a boom in the tourism industry in the coming year. The post-pandemic era for tourism will bring a surge in ‘Eco-tourism’ as well. Many safety protocols will change and businesses will be taking extra steps to ensure the health of the tourists. In the coming years, we can expect tourist destinations to be more accessible to tourists.

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